An Initial Link Effect On Gambling Behavior - 2357 Words

Suboptimal choice: An initial link effect on gambling behaviour Introduction Human gambling often involves the decision to choose a low probability pay off, with the illusion of gaining quick and easy money, over a high probability pay off. This reflects a form of suboptimal choice behaviour. Suboptimal choice refers to the choice that does not result in the highest overall reinforcement one could achieve. The probability of actually winning is slim to none when gambling, but these behaviours are significantly popular. One of the most insidious behaviour humans engage in is compulsive gambling, which had been associated with several negative outcomes for the compulsive gambler and their loved ones. Thus, it is important to understand why humans make suboptimal choices and ultimately know how to reduce the probability of such choices to occur (Fantino, Navarro, O’daly, 2005). Research on this topic aims to investigate the underlying mechanisms involved such as the environmental factors influencing suboptimal behaviour, and the behavioural process in ma king decisions. Several animal studies have been used to investigate the underlying mechanisms of this suboptimal choice behaviour (Cowie, Davison, Elliffe, 2011; Gipson, Alessandri, Zentall, 2009; Jimenez-Gomez Shahan, 2012; McDevitt, Dunn, Spetch, Ludvig, 2016; Spetch, Mondloch, Belke, Dunn, 1994; Stagner Zentall, 2010; Zentall, 2014). The use of animal studies is particularly powerful in modeling similarShow MoreRelatedAnimal s Ability Foraging Theory1663 Words   |  7 Pagesbehaviour, for instance, optimal foraging theory (Pyke, 1984) argues that an animal s ability forage ultimately effects there overall evolutionary fitness in terms of ability to survive and the ability for the genes to be passed on. Therefore, choosing risky behaviour would ultimately be a deficit to their survival. 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